Horses for courses, really. If Jez hasn't written that "universal" song for people outside of the NE, he's done it several times for those of us within this region. Anyway, "Who's best?" is always a subjective debate and there are so many good songwriters out there, each one with a song that particularly touches particular people. And they don't have to be obviously poetic: Robbie Williams seems to have done it for a lot of folk recently, going on his hatches/matches/dispatches popularity!