Ahhhh, the secret..... of appealing to the masses
Is to first recognize ....that they are all asses
When marketing for the plebian consumer
Focus on innuendo, suspence and rumor

John Irving, Steven King, Spielberg, Lucas......Insane in the brain Curt Corbane, Madonna, all practice the same identical formulae.....as Dickens, Kipling, Beatles did before them.....i.e. look for some "twist of irony" some "shock to the senses" some "nuance of tone", some tantalizing element.....to keep the audience coming back, searching for another "Oh!!!MY!!!!" that has titilated their immediate fancy.......and given them a shock that moves them to turn another page, or buy another albumn.

The formalaes are basic, repetitive, and profitable.