A good thing is now even better, thanks to clever people in the food industry, who are selling chocolate bars fortified with nutrients. We can now buy cardio chocolate bars fortified with omega 3 fatty acids, calcium chocolate bars fortified with calcium, and -- my personal favorite -- memory bars fortified with omega 3 fatty acids and choline. The memory bar will be especially loved by us aging baby boomers -- if we remember to buy it.
Here's the article from the Chicago Sun-Times, June 7, 2006 (http://www.suntimes.com/output/news/cst-nws-candy07.html).
Show Offers Healthy Items for Your Sweet Tooth
The candy aisle is starting to look a lot like the health food aisle.
From Vitamin C chewing gum to chocolate bars with calcium and omega-3 fatty acids, candymakers are pumping nutrients into sweets to show consumers that they can have their candy and be healthy, too.
At the candy industry's annual trade show, which opened Tuesday at McCormick Place, so-called functional sweets were among the hundreds of new products on display that experts say reflect consumers' growing desire to indulge but somehow still do their body good.
While still a small slice of the $27 billion candy industry, fortified candy "is definitely the one to watch right now," said Susan Fussell, spokeswoman for the National Confectioners Association, which sponsors the All Candy Expo.
Since 2003, 102 new chocolate and candy products claiming to be vitamin- and mineral-fortified or have added calcium have come on the market, according to the research firm Mintel Group.
Coming this August: chocolate bars fortified with omega-3 fatty acids -- compounds found in fish, walnuts and some oils that may reduce the risk of heart disease and even improve mental health.
Botticelli's Choco-Omeg line, which is in stores in Canada, consists of three "formulas," said Sam MacDonald, the company's vice president of sales and marketing -- a "cardio" bar with 400 milligrams of omega-3s; a "calcium" bar with calcium and omega-3s; and a "memory" bar with choline and omega-3s.
The chocolate will retail for $1.99 per bar.
MacDonald said while omega-3s are in demand as a stand-alone dietary supplement, "when you take one, it tastes really bad." He said people could just as well eat a piece of fish to get omega-3s, "but they don't. And this tastes good."