EBarnacle, you're right. Have you noticed that Power Bars, energy bars, sports bars, etc. cost more than regular candy bars? That's because they are "not candy."

I used to work for the FDA, and I've dealt with a lot of "functional foods," as they're called. One of my favorite true stories is about the time that Lipton wanted to promote their chicken noodle soup as a treatment for Alzheimer's. Chicken noodle soup contains noodles, which contain eggs, which contain lecithin, which contains choline. We told Lipton that they did not have scientific evidence sufficient to support their claims, so they should stop making these claims. A few months later, I was reading the NYT, and I found a full page ad for Lipton's chicken noodle soup with the claim that it was a good treatment for Alzheimer's.