The beauty of any fine guitar is that they each have their own unique sound.
The Martin doesn't sound like any other guitar on the market.
It's all a matter of preference and applicable to the style you are playing.
My Martin 0021 would not sound good in a bluegrass band but I love it for accompanying songs. It also works as an acoustic swing guitar and can keep up with horns.
The Larivees, Taylors, Guild's, Gurions, Gibsons etc. all have their special sound. Some are better quality than others but they have an individuality about them.
You're buying an individual sound.