If you know how you're going to distribute it, that can affect your design plan. If you want to mail it within certain local districts, consult the post office people about how they charge for various types of mailouts. If you're planning on leaving them at garden centres, etc., see what kind of folded paper is likely to find space at the front desk (some places have containers, others have heaps, some will only let you place bus. cards, which also can be made on your handy computer.) of . You may also want some one-side-only printed flyers to place on bulletin boards.
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