Before we get into discussing the composition of morris sides as a means of improving public perception maybe we should be considering the show itself. It has to be said that morris dancing is not exactly the most riveting of spectacles and most people, myself included, get quickly bored. The way round this is to put on a show and interact with the audience before, during and after the dance. Fools - just putting on a silly costume doesn't make you funny - get in among the audience and do your stuff. Dancers - don't ignore the public - talk to them, do stuff, entertain them. Musicians - have fun with the tunes - get off on the beat - feel part of the dance. Remember, the audience want a show not a visit to a museum. Great dancing is a bonus - even the crappiest of sides can still be entertaining and memorable.
PS Go and watch Great Western Morris at Sidmouth to see what I mean.