Odd words, their meanings and derivations (particularly imaginative folk etymology) has always fascinated me, so I love the game of "Dictionary' with which I hope you are all familiar. I never knew that anyone but my family and friends knew how to play it!
In my innocence, I considered the idea of making a buck by creating a packaged game and the first name I came up with was 'Gardyloo'. The other name choice was 'Look That Up in Your Funk & Wagnall's". Then I discovered that the game was played widely and I now have game-specific dictionaries. Never heard of the magazine, though.