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User Name Thread Name Subject Posted
Brendy Posting Publicity Packages - proposals? (14) RE: Posting Publicity Packages - proposals? 26 Jan 08

I think the way people store, and listen to, music nowadays is changing. Everything lives in the computer these days, kat.

Over the years, here in Scandinavia, I have witnessed the MP3 Revolution, and with faster broadband speeds, everybody who is anybody has their life story and complete discography online. ID3 tags take the place of Track Lists, and lyrics can be included within the code. CD Covers are .jpeg's. Printers have taken up where the bulky tube of posters left off, and again, A3 Laser Jets are now a part of any self-respecting Entertainment Manager's office today.

In short, there are very few filing cabinets left... I think they're called .cab files now... ;-)..., and busy Ents Managers are more liable to take the subway home plugged into their iPods, as they listen to the latest aspirants to their venue in peace.

The one's I deal with up here find it easier to 'Play & Print', and though the physical CD is certainly more 'professional looking', they are easier mislaid and/or damaged than the humble MP3 is, and many people I have turned on to the idea over the years have noticed the benefit of the system.

I think you have asked me a once or twice, kat, whether or not I had a CD produced. By the time I got around to being able to make a few usable recordings, the World was converting to MP3.

I burnt 1000 CDs of 9 tracks selected from the webpage, printed the labels, front & tray covers, and bought jewel cases for them. I sold them all at €10 a pop here last Summer.
They were MP3 CD's though...., and everyone who bought it knew and accepted the fact. It's also amazing to find out how many people don't actually own a standalone CD player.
Hands up who owns a laptop.....

I think that's the way Publicity is going these days, Joe and kat The tangible snail mail packages are fine, and will still have their place in the World of 'booking the musician'..., but people have busy lives, and if the Venue owners are agreeable (cos I'll always clear it with them first...), I'll just direct them to my website, simple enough as it is.


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