Thanks for those responses.
Firstly the organiser is not a folky and as far as I know the only person giving any help and advice apart from myself is John Greaves who is a retired farmer/ source singer/ who sees to logistics at various festivals. I have strongly advised that she enlists the help of local folkies, but this has not happened. I also recommended she should contact Roland. I helped out at last year's inaugural simply because John gave her my contact details and I gave of my limited knowledge and contacts. Having said all this, as you say, she has managed to at least book an astounding line up for the concerts. I offered my help once again for workshops/sessions/minor concerts and this I am doing. Last year's singaround went very well but the afternoon concert was very poorly attended. On my recommendation she advertised in all of our regional magazines, Tykes/Stirrings etc.
If anyone else is willing/ can offer further help for this year and future years, I'm sure this would be appreciated. I have no experience in organising festivals. All official events take place in Helmsley Arts Centre. Jean Kershaw, the organiser, would also be pleased to hear from any dance/mummers teams willing to perform.