Will,

I too work in a University and we're always changing our methods of contacting students, making resources available etc.

Naturally our students want to use technologies they are familiar with and find convenient, but I don't think today's 18 year olds are necessarily any more adventurous than previous generations of students. We find they still need training in information literacy, otherwise they just Google everything and lose sight of quality control.

I'm not quite sure what I'm saying, but I think it's that using the latest technologies won't in itself attract young people to folk clubs etc. Serendipity happens, of course, but mostly people still have to want to find something in the first place. I have a sinking feeling that young people who come to folk music through the web would have found it anyway.