I watched, I think, three episodes of Phoenix Nights and didn't manage a single laugh - I found it boring and, when a friend insisted on switching it on when I was visiting her, made my feelings known.

Once again I didn't laugh, then she said, "Look at that" - and started pointing things out that I had missed. Many tears of uncontrollable laughter later, I bought the DVD set and still find new laughs every time I watch them.