Lyrics & Knowledge Personal Pages Record Shop Auction Links Radio & Media Kids Membership Help
The Mudcat Cafesj

User Name Thread Name Subject Posted
GUEST,Ken BS: Did Anybody Used to Drink Aqua Libra? (49) RE: BS: Did Anybody Used to Drink Aqua Libra? 02 Dec 09

Aqua Libra was developed and owned by IDV (International Distillers & Vintners,)in the late 1980's. It had a DBA ("doing business as ___" )with a Swiss Company name, which was no more than a PO Box in Geneva. It's flavor profile consisted mainly of melon and tarragon extracts. It was difficult for IDV to market it because that company's expertise, sales and distribution connections and network were in the beverage alcohol sector - not in the non-alcoholic sector. I suspect that when IDV was absorbed by Grand Metropolitan which then became Diageo, the Return on Capital Employed did not merit retaining Aqua Libra in their product profile, and they sold it.

Post to this Thread -

Back to the Main Forum Page

By clicking on the User Name, you will requery the forum for that user. You will see everything that he or she has posted with that Mudcat name.

By clicking on the Thread Name, you will be sent to the Forum on that thread as if you selected it from the main Mudcat Forum page.

By clicking on the Subject, you will also go to the thread as if you selected it from the original Forum page, but also go directly to that particular message.

By clicking on the Date (Posted), you will dig out every message posted that day.

Try it all, you will see.