I have found Aldi to be cheap. And cheap for a reason. What they sell is perfectly palatable. Choice is limited. If I was buying on taste alone I would not buy much there. Curiously my nearest does not sell cheap bread. They do sell bread made locally. Good quality but bread does have a short shelf life. Logical. They don't believe in having too many tills, and usually only have one of them attended during the day. Dunno about rush hour. My mobile phone doesn't work in there either. Cheap building made of steel, obviously.
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