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GUEST,Helen, cookieless Oz radio,#1 on Hottest 100 - is it folk? (18) Oz radio,#1 on Hottest 100 - is it folk? 25 Jan 10


Hi all,

And a happy Oz Day to you all, too!

Traditionally (if I can use the term lightly), Triple-J radio does the countdown on Australia Day of the voting results for their Hottest 100 songs of the year. Triple-J is a government funded, national music station aimed at young people & young adults (but dried up old prunes like moi listen as an antidote to commercial pap). They play a lot of indie (independent label) music, and have launched a lot of top class acts, e.g. our very own Newcastle (NSW) band, Silverchair. The music is what the commercial stations don't play, but often the songs being played on Triple-J will get picked up by the commercial stations after they become better known. So Triple-J takes risks with music and provides a remedy for the mind-numbingly boring commercial stuff which seems to clog up the airwaves.

But, the music they play is about 95% popular/rock/rap/hip-hop/techno/dance etc. There are some solo acts and songs in ballad-style, etc.

Traditionally, we would have to listen to the end of the day's broadcast to find out which song came in at number 1, but this year someone in marketing $t%ff3d up and revealed the winner in an ad for the JMag (Triple J's magazine).

And the winner is: Mumford & Sons: Little Lion Man.

Mumford & Sons on youtube

They sound to me like The Bushwhackers, or Goanna or Red Gum, except for the f-word in the chorus, repeated ad nauseum. And they have a banjo player. (!!!) A strange looking banjo it is too - like a hybrid guitar. All they need is a lagerphone and they could be fronting a folk festival concert.

Frankly, I'm surprised they made #1. I think the song/music is ok, but, IMHO, it's not #1 material for an indie-music station. I'm wondering whether it's the novelty factor for the young-uns voting in the Hottest 100, or whether it's the Chumbawumba factor (that Tub Thumping song which was fun the first few times we heard it and now it won't go away), or whether it's something to do with the f-word in the chorus. Or sometimes a recently released song, with lots of recent airplay will pip a better song at the post, because the second song was released earlier in the year. And sometimes the record companies do marketing tricks and throw a lot of money into advertising the song at just the right time.

Or, should I stop being a cynic and celebrate the fact that a folk-sounding band has hit the top of the annual chart on a national radio station aimed at young people?

Your thoughts?

Helen


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