I assume this thread is about "professional" venues - but I run a house concert series. In our case, in lieu of a guarantee, we give 100% of the gate to the artist, so we ASK the artist to set their price, letting them know that it's far more likely they'll have a full house if the ticket price is on the $10 end vs. the $20 end. Most are reasonable, and keep the price as low as they can. If they are coming a long way for the show, or if the act is more than one or two people, most of my audience understands a higher price. However, if the artist's rate is contractually fixed in advance, then I agree with most here that say the artist should no longer have any say in the ticket price, or the minimum number in the audience. - Al
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