'Gatekeeper' is a general term which, like 'punter,' seems to have negative connotations to some people, but not to all. I use both terms without implying any disparagement - the latter to mean merely 'consumer/buyer/audience,' and the former to mean someone who has access to promotional outlets. Consumers take a punt when they buy a ticket. Editors keep a gate against those who would seek access to their readership.

Nothing sinister in either.