Back in the days of my youth, there were three couples of us who would get together to play euchre, then have refreshments after. Around Thanksgiving one of the other wives offered to bring dessert when we were meeting at our place. She made a pumpkin pie. We bit into it and tried not to make any faces, etc., until her husband remarked "This is God-awful. What'd you do to it?" Seems she thought all you had to do is pour a can of pumpkin into a pie shell and bake it. Luckily we had something around to substitute.