"Whatever the format, we are determined not to lose the atmosphere, heritage and tradition which have made this such a special event.
"So we have brought in Cheltenham-based Events and Management Services to organize a completely new event to include elements of the old Coopers Hill Wake."
Proposals would also see the date of the event changed from Spring Bank Holiday to the weekend of 11/12 June." - BBC
Right, that's obvious. Have the Events and Management Services widely advertised fake event on the 11/12 and just quietly get on with the real one one the Spring Bank Holiday.