My personal view for what it is worth, is that there is not one single audience for folk dancing/country dancing/ceildh dancing, and that each of the different audiences will respond to different treatment/marketing. Proper research is really needed into what people need/want - quantitative and qualitative - perhaps EFDSS could get a grant for that? In Gloucestershire, there is some evidence that dancing in the daytime is attracting better numbers than evening events. This may of course because 'older people do not go out in the evenings' which is the mantra of AGE UK!
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