Me! I complained! I know misspellings are now traditional among greengrocers, but I was moved to comment when I saw one in the fruit and veg section of our local Asda (UK supermarket chain owned by Wal-Mart). Hanging from the ceiling was a properly printed board, with photographs, and in the corporate typeface, boasting about how many "cauliflour florets" made up one of your five a day*. Like DMcG, I didn't fancy queuing at customer services, so I emailed. After a couple of phone calls from ther customer relations people - who didn't understand what the mistake was and had to have it explained - the sign was taken down and, I noted wilth a small feeling of satisfaction, replaced with a properly-spelled one. *Five A Day - a British Government healthy eating campaign designed to get us eating more fruit and veg.
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