Rob makes a good point about funky seeming 'niche' 'ethical' 'health' food manufactuers. As soon as they register as competition in any way, these big corporations are ruthlessly acquisitive.

I recall an interview a few years ago now, where they were talking to the main guy at Innocent - the people that made such a huge success of rebranding carrot pulp and mashed bananas :-D

He spoke about how Coca Cola were aggressively targeting Innocent, and how Coke had told him in no uncertain terms to either sell the company to them ...or be destroyed by them.

At the time, he said he wasn't going to sell to Coke, no way! Now, Innocent is owned by Coke. No surprises really, a typical story.