Doesn't shock me that the Bud Light folks would come up with the sorts of obnoxious slogans that they have - this one isn't the first- they are producing a product for a clientele who are not concerned with offending anyone or drinking something that actually resembles beer. If you note the places they advertise and functions they support, it's obvious that Bud Light is the choice for beer-chugging for those who are barely old enough to drink, if that. This has never been a scene I participate in, but have had it in my face too often when I've been involved in something nearby, or seen the aftermath.

gah.

Just thinking about it makes me want to go out and get a Great Lakes Brewery Burning River Pale Ale.

Joanne in Cleveland