An amateur acting company decided to put on a Shakespeare festival in hopes that it might become an annual event. They spend most of their meagre resources on sets and costumes, but they justified that expenditure by assuming that they could reuse them.

But they forgot about publicity—and posters – until their funds were all but gone. They could get some free publicity by asking local radio stations to put on public service announcements.

And one of their company volunteered to come up with a design for an inexpensive poster they could have distributed.

They forgot, however, that this particular volunteer had a penchant for double entendres and was absolutely obsessed with sex.

He presented them with a design that would be economical to print. He condensed the titles:

3"         6"          9"
Wet                Dry
    Miscarriage

They stared at the poster, then said "We don't get it. How are people supposed to know what plays we have lined up?"

"Isn't it obvious?" he says, and explains:

3" = Much Ado about Nothing.
6" = As You Like It.
9" = The Taming of the Shrew.
Wet = A Midsummer Night's Dream
Dry = Twelfth Night.
Miscarriage = Love's Labours Lost.

Don Firth