It's a moot point regarding cafes in museums etc.

Judy and I tend to try them but unfortunately find they are usually overpriced for what they are offering - and that is not just in the UK.

A lesson I learned very early in my business life was that 30% of nothing is nothing whereas 10% of a pound is 10p or originally two shillings.

I sounds very basic but if you price yourself too high the 0% becomes the norm.

I always tried when running Whitby tonot take advantage of people with kids and to try and price things fairly, I think it worked but others would no doubt disagree.