Smarties are a colour-varied sugar-coated chocolate confectionery. They have been manufactured since 1937, originally by H.I. Rowntree & Company in the UK, and are currently produced by Nestlé.
As for the chin straps, the whole headgear reminds me of those fancy horses with the little plume woven into the mane and having a bit in it's it's mouth. Obvious, the fashion designer had some sort of bestiality and/or S&M fetish. I actually find the sight of this degrading and disturbing. Do they have Casual Fridays?