Trump made his bones in the 70's. Literally and figuratively. What he learned about media then has been used all his life. First, Any Coverage is Good. Keep controversy new and hot in the news. Steer the coverage i.e. make fake personalities to support yourself. This foundation of his beliefs about media is coincidentally similar to the weaponized Russian fake news campaign. Personally I too learned a similar foundation of media manipulation so I know from whence I speak. It was not satisfying and frankly I did not have command over what I wanted to say. Truth and Justice is a hard sell. Lies and injustice is easy.
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