The net has not been neutral since Goggle & Fakebook became dominant. any search is biased to what they think is your usual area of interest, plus any outfit that pays enough gets top billing. Or is payed by foreign governments to. What worries me is that this is another layer of fake news and corporate mendacity. But it may be a tilt at Goggle, who would have to be a broadband provider to avoid this form of competition. And don't bet on them not trying it. They are doing just that with free WiFi in railway stations in India with super-fast fibre. A good proving ground IMNSHO.
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