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User Name Thread Name Subject Posted
Mr Red BS: What's out and what's in (84* d) RE: BS: What's out and what's in 16 Mar 18


so I know *exactly* how this stuff works at business level...

Hmmm........

Sainsbury's declared they would stock Staffordshire Oatcakes in every store, way back in the '90s. It was to entice custom, with the unique selling point in the hope other things were bought while there. I am sure they had a list of products they did this with. But in the hiatus of 2008, profit levels made them think market share was not affordable. Maybe the guy making the decisions was from Stoke-on-Trent and he has retired!

One only has to look at the coffee aisle to see this in action. Coffe is coffee, right? Free trade from here, there, Colombian, brand A, brannd B, refill sachets, Nespresso (am I boring yet).

I can't imagine books as loss leaders - but who knows.


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