So the question is whether the consumers who voted for it did so in the clear understanding that because of the things SB raised they may well be personally worse off. The hope of Leave campaigners is that they won't be, but the risk was there. I have a certain admiration for those who say "this is right for the country so I will do it even if I am personally worse off both short and long term" but I hazard that there were not very many such people. Note that this is entirely different to 'Project Fear', since the leave campaign was that it was all untrue. What I am talking about is those who said even if it is true and I am worse off, it is the right thing to do.
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