It's just about how people USE data and being transparent about it
I don't actually at the heart it is any more complicated than that
I have an issue with yahoo who I've loved for 20 years (OATH now and the privacy thing was do you want to opt out of the 300 affiliates one by one - Pain in the bottom)
otherwise you accepted and opted in to ALL the affiliates.
Apart from that .
It's all last last minute and they've all done their due diligence and most people couldn't give a FF
The company i worked for apparently spent 6 months to a year on this - but they are a jolly big marketing company
I think in its simplest thing is - am I transparent about what I have that you gave and what i hold. And do you have the chance to change that.
A much cleverer friend who used to work with always used to say me - how do i know that I have been deleted? How can you check?
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sj