“...The two singers would do well on Horton's radio station XELO.

Horton was both a booking agent and the sales manager on the West Coast for Consolidated Drug Company of Chicago. The pharmaceutical company peddled beauty supplies and an array of over-the-counter remedies with hard-sell radio commercials that barely skirted the outrageous and illegal.

Horton was as aggressive, as intense a salesman as his on-air commercials. He spoke with Woody on the telephone, praised the noontime program he had just heard, and proposed that Guthrie take the show to XELO with studios just across the border in Tia Juana. While Horton already had some performers under contract, he would make Guthrie responsible for the noon-to-11 P.M. slot. Horton was prepared to pay both Guthrie and Maxine seventy-five dollars a weeks. In addition, to the three musicians Horton already had under contract, Guthrie could pick three others to accompany them.”
[Cray, p.117]