In the Ottawa Valley of eastern Ontario, the loo paper in public biffies was pale brown and subtly flecked with bits of bark from the trees it had but lately been. It was lightly glazed, not even a little bit absorbent, and came in small inter-folded sheets designed for a particular type of metal dispenser that was often found broken open and spilling clumps of paper on the cubicle floor. The trademark was Onliwon ("only one") and it was made by the E.B. Eddy Company of Hull, Quebec.
I thought it was unique in the world until my final year of high school, when I spent a few weeks in France and discovered European bumwad. All was clear! Obviously, the E.B. Eddy Company of Hull, Quebec, was trying for the, um, continental touch.
For the home, E.B. Eddy made "White Swan" loo roll, which was actually white and not glazed, but otherwise remarkably similar to its sister product. The neon swan gracing the E.B. Eddy factory, visible all over downtown Ottawa, remained in place for many years after the log drive on the Ottawa River ended, paper production moved down-river to Masson, and the vast heaps of pulp wood were cleared away from the riverbank on the Quebec side. I hear there's a park there now.