I suspect that this is not always the case.

My very point. You like the product with salt, so it is not the product you always (ie habituated) remember. So you return the product to the taste you like.

There was a time when Coca-Cola decided to substitute a particular sweetener because it was cheaper. Without telling the consumer.
Apparently, without telling Coca-Cola, the consumer (in large numbers) switched to Pepsi. The original recipe was restored pretty quickly.

Regardless of any merit, the market is for the product. If it sells in large numbers, that is the taste the market expects. Pepsi is pretty much the same as Coca-Cola - at least I assume. I never drink phosphoric acid. Well, only once by accident, and that was a mistaken mouthful. I haven't habituated to Cola. Never like Dandelion & Burdock either.

While I did not like either the cake or the cream from my Bûche - taste is inextricably tied to texture, colour and associations. A third Bûche hard to swallow?