Political parties should be granted support, commensurate with the number of candidates being put forward, to get their message out. Some of this can be given through public funding, by way of air time, free postage and the like. Limited amounts should come from party fundraising. Beyond that, there should be a cap on the amount that can be spent on elections. Otherwise, you are handing power to those rich enough to pay. The hopes and aspirations of thousands of small contributors will be as nothing compared with those of a billionaire party backer. DC
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