MaJoc: My bad. I was thinking of Wald & a few bits in the book. I had forgotten about that thread or I could have warned you. ;)


Sol: The squeeze is on. RKO Pictures was David Sarnoff's merger of the old Keith-Albee-Orpheum vaudeville/cinema chains under RCA. The small time act structure and circuits were there for a reason long before Tin Pan Alley or shellac.

The sweet spot for a top 40 single on vinyl eventually settled in around four minutes.

By contrast, smart phones are pop media crack cocaine. The Wellerman TikTok is just under a minute and the platform prefers one keep it nearer to half that. The ytube clone is branded “Shorts.”