> The bigger the prize, the more losers there are. And the greater the attraction to each potential loser: it's only the jackpot winner who gets the headlines, not the millions of little losers. I remember hearing that the pools companies in the UK once decided to restrict the maximum payout, and to distribute the difference round the lesser prizes (in the interests of fairness); but the number of punters, thence the overall take, went down measurably. Once the jackpot limit was relaxed, and the first millionaire pools winners hit the news, the punters flooded in again. It Could Be *You*.
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