Spaw is right, it's for the almighty $!
What I find really interesting is the broadcast media's infatuation right now with reality - ie, the Survivor shows, World's Funniest Videos/Animals, Crocodile/Serpent handlers (remember when sharks were the "in" dangerous critter?), Surgery shows, and Cop chases. Remember how many people tuned in to watch OJ's white bronco cruise down the highway ?
And then, to make it more surrealistic, they start messing with our minds about what we thought was real !
Of course media theorists would argue that as soon as you put something through the lens it's no longer real. You're controlled by the viewpoint of whoever is operating the recording device. Even surveillence cameras have the spot on the wall where they're mounted picked by someone. Media is not reality, no matter how objective you try to be. But hey, it's the stuff dreams are made of.