I've never wanted to perform or listen to anything but folk music. No one is going to be as interested in shagging gigs for me, as I am, which is why I do that. I would agree good promo is important. I would not agree that you need to go hog wild on it. I was on a concert committee for over 18 years (some of it as chairperson, some as a regular member). When we got the packets and folders in a pile of stuff to consider for a season's worth of concerts, I wound up reading some of the biographical and informative stuff aloud to the committee. The reviews and other stuff got ignored and tossed out. If the promo seemed to be guilty of adjective abuse, it got read in a dramatic fashion. The recording got more attention, though seldom did whole songs get played at meetings, sometimes clips of several, but not for long. When I was chairman, I tried to listen to the whole demo recording of everything that came in before the meeting. I suspect that few other folks do that, though I might be wrong on that count.