When I was in high school, there was a boy about two years or so behind me whose last name was Morse. His father had a donut company, near or in New York, I think. The only time I ever heard those lyrincs was as part of their advertising campaign, They used just the appropriate lines:

As you walk though life, let this be your goal
To watch the doughnut not the hole.

Does this sound familiar to anyone?

Sourdough