Southern New Jersey is so full of forgotten towns that there are two books, written in the 1930s, devoted to identifying them: Forgotten Towns of Southern New Jersey and More Forgotten Towns of Southern New Jersey

For nearly 200 years before Long-A-Coming officially became Berlin Borough, it was a popular stop along the stagecoach road from Cooper's Ferry (now Camden) to the Shore. Just how the name Long-A-Coming found its way into the local nomenclature has long been debated. Some historians believe the name came out of the patois of the native Americans who created the trail that the stagecoach road followed along the Egg Harbor River. Others say the name was derived by weary travelers, jostled along on those stagecoach rides, anticipating their stop at the inn, where they could rest and perhaps imbibe in some spirits. Before even getting to board the stagecoach at Cooper's Ferry, passengers had to catch an early-morning barge from Philadelphia to cross the Delaware River. So difficult were the ensuing 14 miles to Long-A-Coming that the horse-drawn ride over a muddied and deeply rutted dirt path through the wilderness persuaded many travelers to turn back as soon as they arrived.

Sadly, Og's Hat (and who wouldn't want to live there) has disappeared.