Just curious, so I thought I do a quick straw poll.
Personally, I don't think I've ever clicked on a banner advert (except by mistake), I close 'pop up' windows before they've loaded their content - I only use 'pop-up stopper' software if a site is full of them.
I have, once or twice, clicked on the Google adverts, but not often. How about you?
By clicking on the User Name, you will requery the forum for that user. You will see everything that he or she has posted with that Mudcat name.
By clicking on the Thread Name, you will be sent to the Forum on that thread as if you selected it from the main Mudcat Forum page.
By clicking on the Subject, you will also go to the thread as if you selected it from the original Forum page, but also go directly to that particular message.
By clicking on the Date (Posted), you will dig out every message posted that day.
sj