Is there anything more that could be done to promote Folk Music and Folk Festivals to the younger generations?

Being only 19 myself and involved in the Folk Scene, I enjoy festivals immensely and can't wait for the next one to come round, I love the atmosphere, the music, the company and the tradition.

I have had friends come with me to some festivals, all around my age and younger and they have all enjoyed the festival and joined in the sing-arounds, concerts, workshops and festival activities, however outside of the festival it forgotten about straight away.

I believe that Folk Music has a bad image amongst youngsters who haven't been brought up in a Folk envronment.

Perhaps more could be done to influence people of around my age to come to festivals and enjoy themselves and not be embarressed about where they are and what they are doing.