Blimey ! There's some pretty profound stuff being written above. Thank goodness 'Dan Abnormal' has brought the debate back down to earth. Given that most 'folk' singers struggle to attract any attention at all, Jim Moray has certainly overcome that barrier. Personally I'm always more interested in an artist whose work attracts both praise and criticism rather than an artist who attracts no comment at all. Whether Jim Moray is 'The New Face of Folk' is a matter of opinion, and does it really matter anyway ?
What DOES matter is that the guy obviously has talent, is not afraid to experiment, has produced a pretty good debut album and is worth seeing live if you haven't seen him already.
As a Festival Organiser who gets deluged with material from singer-songwriters, much of it pretty dreadful, I found the Jim Moray promo package stood out from the crowd and that's why I booked him. Having seen him perform and having witnessed our audience reaction, I would happily book him again. End of story.