The Mudcat Café TM
Thread #59418   Message #1000368
Posted By: Bee-dubya-ell
11-Aug-03 - 02:45 PM
Thread Name: BS: The Mother of all BS threads
Subject: RE: BS: The Mother of all BS threads
Okay, back to genuine unadulterated BS....

Why do U.S. gasoline retailers uniformly price their product $X.XX.9 per gallon? What's the .9¢ about? Why not just price it in even cents? I'm sure there was a time when the fraction of a cent was meaningful. When gas was cheap, like 20¢ per gallon, the difference between 19.4¢ and 19.9¢ was a big deal. If you filled up a car with a ten gallon tank the difference would be 5¢ which was enough to buy a Nehi or an RC Cola. But when it's around $1.50 a gallon who cares about fractionsof a cent? Why do they even bother with having the tenths-of-a-cent column on the pump any more?

Anyway, there is absolutely no deviation from the .9¢ rule. Nobody prices their product $1.49.2 any more. It's all $1.49.9. It's not like "The store down the street has $1.50 even on their gas so I'll price mine $1.49.9 so it'll look cheaper." Every store I've ever been to in any state in the union has invariably had prices that ended in .9¢.   

If I fill up a vehicle with a 20 gallon tank, the difference between , say, $1.49.9 per gallon and an even $1.50 per gallon amounts to 2¢ per fillup. If I fill up once a week, that amounts to about a buck a year. Big deal! Wouldn't it be easier for everybody involved to just price the stuff in even cents? I don't mind losing that $1.00 per year if it would make life simpler for thousands of people.