Anyone have experience playing for an unappreciative audience? my folk group has been together for a year, and mostly we play to very appreciative audiences.

Twice we have played for "different" audiences." Not necessarily bad, but not very attentive. Once it was a party and we were basically background for happy hour, last night we played an audition in an "Irish" pub. THere was a full bar, people laughing having a good time but seemingly ignoring the music. THe owner was very happy with us and wants to book us regularly, had several very positive comments, etc, but my group are older guys who played a lot of gigs back in the 60s when people listened to every word of the song, were quiet and attentive, etc.

My take on it is many people don't listen to music like they did 30-40 years ago, even though they probably are enjoying it at a different level. any similar experiences? thoughts? Suggestions?