Plenty of music files and films and trailers, etc. offered for free on websites across the Net, by their creators who want to share or provide samples of their work. See?
Just because they advertise that you can download content faster doesn't mean that content has to be illegal.
And if you are going to charge ISPs and make them financially and legally responsible for transmission of content, then it is only tright to allow them to monotor and censor such content.... ALL content. Is that what we want?
You want all your web traffic, e-mail, business transactions on the Internet monitored by the ISPs all the time? It's bad enough the net is being fucked up by spam and pop-up ads and too much advertising. Do we really want Big Brother to get his big clumsy hands on it too?