Eileen and I were in Maidstone a few weeks ago – it was the usual pre-Christmas rugby scrum, assailed on all sides by seasonal 'music' (debatable). We entered one shop to be met by a TV suspended from the ceiling, playing a video (presumably for sale) of a spotty child singing carols, out-of-tune, with subtitles. At that point I breached my 'insincerity threshold'…..