Oreo

In 1912, two chocolate-flavored wafers with a rich cream filling called the Oreo biscuit became an immediate hit with consumers - and over the decades grew to be a food icon. During the product's first 90 years, people around the world have enjoyed more than 450 billion Oreo cookies.

For almost 50 years the Oreo cookie remained fundamentally the same, but brand extensions began to emerge. In the mid 1970s, Oreo Double Stuf cookies were introduced. The 1980s saw an expansion into the frozen snack category with Oreo brand Cookies 'N Cream ice cream. Additional brand extensions such as Mint Creme Oreo and Fudge Covered Oreo were introduced in the 1980s.

In 1991, Oreo launched Mini Oreo cookies. Also in the 1990s, the company launched cookies with creme fillings in seasonal colors, such as orange for Halloween, red for Christmas and blue for spring. In addition, Oreo O's cereal was introduced in the late 1990s.

Over the years, the brand also evolved beyond the cookie and candy category. Oreo expanded into a dessert line with Oreo Cookie Pie Crust. And Oreo Cookies & Creme Pie and Oreo Brownies were introduced as foodservice items.

In 2001, Chocolate Creme Oreo and Chocolate Creme Mini Oreo were introduced. By 2002, Mini Oreo cookies came in a variety of package styles, including an eight-ounce, resealable, stand-up bag for convenient and portable snacking.

(from the authoritative "History Of Oreos and Oreology".

You are steering a dangerous course, Sir -- the line is most fine that divideth BS from Fraude! Stay, I pray you, lest you give convenient and portable snacking a mortal blow to the reputation!


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