Here's another bottom line, from the Hindustani Times today - "Bushi" nappies. (I believe you call them diapers in the States):

A Beijing businessman has filed an application to trademark the Chinese name of US President George W. Bush to help market his disposable nappies, state media said Friday.

The applicant, surnamed Guo, filed an application with the General Administration for Industry and Commerce of China, stating he wants to use the two-character phrase "Bushi" as a trademark, the Beijing News reported.

"I hit upon the idea by chance," said Guo. "Back in my hometown in Henan province, the pronunciation of 'Bushi' sounds exactly like 'not wet'."

Government officials are not amused.

One official from the State Trademark Bureau, surnamed Liu, said the application would very likely be rejected "because it may bring about bad social impact if a leader's name is registered as a trademark".